Contrary to the customer-oriented sales strategy of Mitsubishi Electric, the target audience is household , Ying Interactive carried out with a special "emotional" marketing strategy. We play around with the virtual character "Wai Ka Yan" and interact with the market, we successfully established the positive image and worth of mouth by the marketing strategy.

We promote Weibo page a Weibo page as a virtual character, smartmum, by share baby caring tips, life experiences etc. to build up positive brand image.

We carry out interactive campaign bringing the message of enjoy cooking to encourage audience get interest in Millenarie’s kitchenware product that result in building brand awareness and driving sales directly from Weibo to e-commerce platform.