Since French car was usually perceived as lower power, we use Facebook page as the platform to fix those misunderstanding toward French car and result in rebuild brand image.

We change user negative perception toward Mitsubishi to organize a rang of offline events to trigger positive word of mouth.

Since French car was usually perceived as lower power, we use Facebook page as the platform to fix those misunderstanding toward French car and result in rebuild brand image.

In order to build up brand image among young drivers and retain brand loyalty, we set up and manage Facebook fan page to gather young car owners discuss in this platform.